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She spent the next few hours wearing a black bikini and sitting in a hot tub, speaking into a cell phone camera to an audience of several hundred thousand followers, mostly young men and teen boys. A viewer asked if she only dated guys with money.
And even if you have, you may want to keep it to yourself. In March, Arsenic rebuffed a buyout offer from Playboy Enterprises.
Instead of cashing out, Arsenic has raised money from tech investors. Calling Arsenic a company is a bit generous. Micallef, 39, a former movie producer, casts each shoot, and five interns help with the cell phone camerawork.
In the long run, it means dollars. This math is becoming more and more commonplace in a media industry in the throes of disruption.
She maintains s on Facebook, Twitter, and Snapchat, but she makes most of her money on Instagram. Sponsorships for top players are common on video game platform Twitch and on Musical. Because campaigns that feature mega-influencers such as Kylie Jenner can reach into the millions, many talent agencies, including United Talent Agency and One Management, now have influencer divisions. Representation agreements, however, are the exception in this world.
Saynt, of Socialyte, says he vets prospective spokespeople before hiring them. Advertisers also struggle to walk the line between marketing and manipulation.
Arsenic, for its part, has yet to make deals with marketers. Eventually, the plan is to work with advertisers and share proceeds with models. View Gadfly. In Subscribe.Hot snapchat selfies
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